Saved Us Bundles
by Bernd Hansen
Besides completely overhauling our website, Bernd did an analysis of our online YellowPage spending, and discovered it was costing us over $10 per website visitor. He also gave us a heads up that yp uses an annual contract, which auto-renews if not cancelled at least 3 months before the anniversary date. We were able to drop the online paid portion in time (keeping the free part), saving us close to $1,000 a year.