by Bernd Hansen
“Top bars” (containing a firm’s street address, phone#, and other contact info) have become more important over the past decade, because of 2 major tech changes:
1/ smartphones small screens
2/ users’ preferences for local results in searches
Having a Top Bar means the contact info appears first thing on a website, instead of the user having to scroll down to the bottom, or click on a Contact link in the menu. Google likes seeing them, and users appreciate them.